When Half Your Audience Hates What You Have to Say: 
Communicating When You Can’t Please Everyone

About the Webinar

Every announcement you make now lands in two very different worlds. One audience sees a necessary decision. Another sees a betrayal. No response satisfies both, and silence only makes it worse.

For comms teams, that means every move carries risk, and no single message will reach everyone.

Join Eddie Kim, President of Memo at Signal AI, and Jenna Clark, former Google and Airbnb Communications Leader, to learn how to navigate competing narratives: identify the audiences shaping a story, decide whom you need to reach, and respond when no statement will please everyone.

What you'll learn:

• One event, competing narratives: Why the same decision draws sharply different reactions from different audiences
• The missing middle: How to avoid mistaking the loudest voices for your whole audience
• The response dilemma: When to address criticism, when to focus on one audience, and what each choice risks
• Moving forward when no answer is right: How comms teams can act, not freeze, in the face of inevitable pushback
  
  

Don’t miss your chance to register today!

Meet the Speakers

About Signal AI

Signal AI is a leading reputation and risk intelligence company helping business leaders make sense of the outside world by uncovering trends and spotting risks and opportunities to support critical decision-making. 

Request a demo to learn more about how Signal empowers businesses to make informed and confident decisions.
 

      Media intelligence                    

      Risk monitoring                    

      Market intelligence 

      Competitive analysis              

      Crisis management             

      Measuring impact 

Eddie Kim

President of Memo

Jenna Clark

Communications Leader
Former: